Resource Critique

Posted on December 24, 2010


The number of online news sites is growing each day, captivating the public as the main source of generating news globally.  This essay will analyse the ABC online news site and The Daily Telegraph, critiquing the differences of how they utilise technology to reach their target audiences.  Further I will show how each site identifies issues and opportunities for online news services through the different production methods.

There are varying methods in using technology and production formatting to reach the public for online news sites.  Many techniques and tools are used such as search engines optimisation. For example, ABC online news (, 2010) is placed within the first 10 results when searching for ‘online news sites” using Google.

The more links to a story, the higher the Google ranking, (Walkley1) encouraging journalists to promote their own stories using such tools as social networking and blogs to gather followers and reader’s feedback.

A great deal of online news focuses on commercial style reporting, utilising graphics and images to attract the reader’s attention.  The Daily Telegraph (, 2010) uses a tool of rotational headlines at the top of their page paying particular interest to celebrity style news reporting and human interest stories. Stanford Poynter Research explains photos and graphics are not likely to be the first thing to catch the eye, instead, briefs or captions get the eyes fixated first (Poynter, CJR330, 2010). The ABC tends to create the focal point on hard news style reporting resulting in more political, community and national news with descriptive tag lines. Poignant fabrication is often used by many online news sites; however, the ABC has a loyal following because realism is a main focus of their news service.

The Daily Telegraph is generated by financial support and utilises the use of banners and blinking advertisements throughout the site. A large rotation of images are used which rotates to major stories of the day, often celebrity based. The ABC does not use advertising on their site, however they do self promote other ABC broadcasts such as television and to encourage readers to explore what else is on offer from them.

The ABC presents top stories of the day at a glance above the fold; optimising the user’s eye rather than scrolling down the page which can result in the reader loosing interest. A well planned site design enhances the user’s experience and assists in the goal of communicating news effectively (Itchy Hands, 2006). The ABC uses a simple format with easy to read font and a subtle design. The Daily Telegraph uses an easy to read font yet the site is very active and more complex with large advertising, large graphics giving the impression of busyness.

There are many differences with online news sites and many who similarly engage the essential news values. The ABC applies a simplified format design while captivating their loyal readership with realistic reporting focusing on hard news stories. Minimal graphics is used; however, the use of appropriate production methods maintains their modern theme.  The Daily Telegraph utilises large images and graphics to entice the reader zeroing in on celebrity style news reporting whilst covering a selection of the top stories of the day. Production methods such as advertising tools create a lively and visually enticing site for readers who wish to glimpse quickly at the daily news.


  • Higgins David, 2010 – Scooped by the net – wired scribes – CJR330 Online News Production – week 1 lecture notes, week 1 reading – School of Humanities, Faculty of Humanities and Social Sciences, Griffith University – Open Universities Australia